Trend developments
Contemporary view
megatrends
![]()
Connectivity means networking, new technologies and the digital transformation play a major role here.
The megatrend mobility is about a renewed use of transportation and also about new technologies that can create national as well as international connections.
To combine these in a collage
I wanted many overlapping elements, a modern color language and progressive themes.
The background is an abstracted map that seems to be in motion. Above it are images that show new types of mobility and a representation of connectivity.
megatrends
Connectivity means networking, new technologies and the digital transformation play a major role here.
The megatrend mobility is about a renewed use of transportation and also about new technologies that can create national as well as international connections.
To combine these in a collage
I wanted many overlapping elements, a modern color language and progressive themes.
The background is an abstracted map that seems to be in motion. Above it are images that show new types of mobility and a representation of connectivity.
Contemporary view
sinus-milieus
![]()
To complement connectivity, the focus was on the socio-cultural aspect of the megatrend. This involves new lifestyles and behavior patterns.
The sinus milieu “consumer hedonism” puts freedom and living in the moment in the foreground. It is intended to provide a balance to an unchanging and tiring world of work through consumption and entertainment. A good combination of the two themes is represented by the lifestyle and party scene. Diverse groups of people who feel connected through consumption and having fun together. In this image cloud, the connected dots overlapped by hands form the center. The surrounding images reflect the feeling of the themes.
sinus-milieus
To complement connectivity, the focus was on the socio-cultural aspect of the megatrend. This involves new lifestyles and behavior patterns.The sinus milieu “consumer hedonism” puts freedom and living in the moment in the foreground. It is intended to provide a balance to an unchanging and tiring world of work through consumption and entertainment. A good combination of the two themes is represented by the lifestyle and party scene. Diverse groups of people who feel connected through consumption and having fun together. In this image cloud, the connected dots overlapped by hands form the center. The surrounding images reflect the feeling of the themes.
Posterdesign Trend Prediction
2023
The theme "Grounded Weightlessness" involves the relationship with the brown soil of our earth with its layers and plants, in contrast with the lightness of the blue sky.
The trend deals with materials such as clay or wool from nature, which are processed by hand instead of artificial processing.
This can create vessels, fabrics, furniture, as well as statues and art that have a raw and natural feel, yet contain the culture and history of the people who create them.
This can create vessels, fabrics, furniture, as well as statues and art that have a raw and natural feel, yet contain the culture and history of the people who create them.